Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
Daisy May's BBQ
New York, NY
May, 2011
 —  Commissioned by award-winning New York barbecue outlet Daisy May's to overhaul the company's branding, website, and menu design.

Identity designs feature revamped typography with modified country cursive and strong slab serifs. Earth tone colors are mixed with elements of skeuomorphic patterns to draw together an old-fashioned, homey design.

Daisy May's BBQ specializes in authentic, soulful BBQ with regional styles from all over the country. They have been awarded "Best Barbecue" by Zagat and "Top 10 Best BBQ Spots in NYC" by Urbanspoon.